Red Ocean vs Blue Ocean Strategy Template for Presentations - Google Slides theme and PowerPoint template

Premium PowerPoint Template and Google Slides Theme

Welcome to our presentation template on the Red Ocean vs. Blue Ocean Strategy! In today's business world, companies are constantly looking for ways to stand out from the competition and secure a profitable market share. Two popular strategies that have emerged in recent years are the Red Ocean Strategy and the Blue Ocean Strategy.

The Red Ocean Strategy is characterized by fierce competition in an existing market space, where companies are fighting for a share of the same customer base. The red hexagon in our template represents this crowded and competitive space, with wavy shapes symbolizing the waves of the ocean and the fish silhouettes under the waves representing the many players vying for market share. In a Red Ocean, companies compete on factors such as price, quality, and features, often leading to a cut-throat environment where only the strongest survive.

On the other hand, the Blue Ocean Strategy is a more innovative approach that seeks to create uncontested market spaces where competition is irrelevant. The blue hexagon in our template represents this uncharted and wide-open space, with wavy shapes symbolizing the waves of the ocean, but with no fish silhouettes underneath to signify the absence of competition. In Blue Ocean, companies focus on creating new customer needs and addressing them with unique value propositions. This approach often leads to significant growth and profitability, as companies can carve out a new market space for themselves.

Now, you might be wondering how to transition from a Red Ocean to a Blue Ocean. Our presentation template includes a big fish silhouette jumping from the Red Ocean to the Blue Ocean, representing the idea that companies can make the leap by pursuing a strategy of differentiation and innovation. By identifying new customer needs, creating unique value propositions, and developing a strategic plan to execute these ideas, companies can break away from the Red Ocean's cut-throat competition and make a splash in the Blue Ocean.

In conclusion, our presentation template on the Red Ocean vs. Blue Ocean Strategy highlights two distinct approaches to business strategy, each with its advantages and challenges. Whether you're looking to compete fiercely in a Red Ocean or break away and carve out a new market space in a Blue Ocean, our template can help you communicate your ideas in a clear and visually compelling way. So dive in, explore the possibilities, and chart a course toward success!

Template Features:

• - 100% editable and easy to modify
• - 2 dark and light slides to impress your audience
• - Contains easy-to-edit graphics
• - Designed to be used in Google Slides and Microsoft PowerPoint
• - PPT/PPTX format file
• - 16:9 widescreen format suitable for all types of screens
• - Includes information about fonts, colors, and credits of the free resources used.

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